Key Advice for Boosting Your E-Commerce Sales Through Packaging

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Commerce is a constant. These days, there are scores of choices for just about any product or service, so brands need to set themselves apart. Many have turned to their packaging as one of the ways to accomplish this. This is only one of the virtues of quality E-commerce packaging, which is a more dynamic resource than you might have previously considered. Indeed, today’s packaging options garner just as much attention as what’s inside.

Consider Using Flexible Packaging Materials

Flexible packaging is a type of packaging that employs non-rigid materials and whose shape can readily be manipulated when it is when filled and throughout its use. They are produced from a variety of materials, including paper, plastic, aluminum foil and film.

Flexible packaging like custom printed mylar bags is highly desirable in the food, herb and supplement industries and not only because they’re flexible. They’re also resealable and durable, which is good for keeping things from going stale, for travel and for life with little kids. 

Go Green for Sustainability

Custom stand up pouches boast more than just convenience. They are among the most eco-friendly packaging options available today. This is important for more than one reason. First, anything that your business can do that’s environmentally friendly will help to sustain a healthy planet, which means a healthy population. Second, that population has begun to ask more from their favorite brands, and sustainable practices is important to them.

Showcase Your Brand

When people reach into a package of cookies a week after they’ve been purchased and notice that they haven’t gone stale, they’ll also notice what kind they are. That brand has suddenly become a favorite, not only for its taste, but for the integrity of its packaging. A brand could have rows of its brand’s name and image, standing and facing steady and potential customers.

Stick Pack Packaging Has Many Benefits

When stick pack packaging is marketed right, your brand will be written across its long face, with plenty of room for instructions on the other side. This style is perfect for sugar packets or powders and is occasionally used for gels and semi-solids. Products that employ this style of packaging include:

  • Nutritional supplements
  • Yogurt, powdered milk, creamers
  • Coffee and tea products
  • Cosmetics

The single-serving size is a unique selling point for customers as its convenience is as easy as slipping a few packages into your pocket or handbag. Because of their durable, reinforced material, stick packs keep products fresh and lengthen their shelf life. 

E-commerce may never fully replace brick-and-mortar stores, but it will continue to grow. When consumers want something, they simply have to go online and can find a list of suitable products. To develop and grow your customer base, you might utilize your flexible packaging options. 

When the packaging becomes as noticeable as the product inside, you’ve hit on something that can be taken advantage of. From superior material to sustainability to travel ability, flex packaging is the future of E-commerce. Visit an online flexible packaging company today to explore your packaging options and send your product out in style tomorrow.