Dental patients always look for new ways to find the best dental care. One of the ways to do this is reading testimonials from other patients. For this reason, it’s important that your dental office has a strong presence online and is active on social media. When potential new patients read positive reviews about your office, they’re more likely to schedule an appointment.
Besides, you should ensure a good website to refer potential patients because many people will often research a dental office online before making an appointment. If your website is doesn’t have any information about your services and is outdated, you’ll lose potential patients to your competitors. To attract new dental patients using testimonials, here are a few tips:
- Make It Easy For Patients To Leave Testimonials
Encourage your patients to leave testimonials by making it easy for them to do so. You can do this by setting up a simple form on your website or blog where they can leave their email ID, name, and a brief message. You can also include a link to your testimonial page in your email signature and social media profiles.
- Use Social Media to Your Advantage
One of the best ways for promoting your dental office and sharing patient testimonials is social media; it is a great platform to create awareness. Make sure you have a strong presence on social media by creating profiles on popular platforms such as Facebook, Twitter, and Instagram. Interact with your followers to keep them engaged and post regular updates. When you receive positive reviews, share them on your social media profiles.
- Ask For Testimonials From Satisfied Patients
There’s no shame in asking your patients for testimonials. If you have a patient who is particularly happy with your services, request them to write a positive review on your website. Many patients will be happy to oblige.
- Use Testimonials on Your Website and Marketing Materials
Make sure to highlight testimonials on your website and in your marketing materials, such as brochures and flyers. It’ll help build confidence in potential new patients and encourage them to schedule appointments. You can also include testimonials in your email newsletter and social media profiles. Images, videos, and testimonials are advisable, as these can be more impactful than text.
For example, before and after images can show the results that your dental treatments can achieve, while videos can give potential patients a more personal insight into your practice. But, on the other hand, written testimonials accompanied by photos play an important role as well. They can help build credibility and show that you’re an authority in your field.
- Get Creative with Your Testimonials
Get creative and think outside the box to develop unique and effective ways to display them. For example, you could create a video testimonial series featuring different patients talking about their experiences at your practice. You could also compile a selection of testimonials into an eBook or PDF that you can offer as a free download on your website.
If you have any celebrity patients, you could ask them to write a testimonial or do a short video endorsement that you can use on your website and social media channels. You may work with a dental SEO expert to incorporate the testimonials on your website.
- Respond to Negative Reviews
You’ll inevitably receive a negative review from time to time. It’s important to respond to these reviews professionally and courteously. Thanking the patient for their feedback and offering to resolve the issue will show other potential patients that you’re willing to listen to constructive criticism and make improvements.
In addition, if you have a mobile app on Google Play or the App Store, you can encourage patients to leave reviews and feedback. You can then respond to these reviews publicly to show your commitment to customer service.
- Print All the Testimonials
Make sure you have all the testimonials in writing, whether online or offline, to give you a solid record to refer to when you need them. You can also post them on your website and blog or print them out and hang them in your office.
Ensure that every visitor to your office sees them and knows that you’re the best dentist in town by displaying the best testimonials prominently. By following these tips, you can attract new dental patients using testimonials.
If you provide quality care and excellent customer service, you’ll receive positive reviews that will help attract new business. Furthermore, capitalize on the power of word-of-mouth marketing by incorporating testimonials into your marketing strategy.